The problem& Our Solution
We teamed up with Freak Design to design and develop a website, an iPhone app and Android mobile app to encourage mums in Edinburgh to support local businesses, and local businesses to support Edinburgh mums. It was our goal to develop a localised application which would first help families save more and spend less, and support local businesses in Edinburgh by providing a platform to provide incentives, offers and treats to mums across the Lothians.
We thoroughly enjoyed the design and development evolution of this product. We faced 3 main challenges throughout:
- Developing a user & business facing enterprise solution
- Designing a brand that identifies with our target market
- Developing three applications which would all be launched at the same time – Android application, iOS application and a Web application
Mums App was natively developed by our in-house iOS and Android developers giving all smartphone and tablet users access to numerous offers and incentives from businesses throughout Edinburgh. Both apps are in constant development, adding new features and maximising the user experience.
The web app is used by businesses to signup using one of three subscription levels and creating their own profile. Businesses can add, edit or delete offers and view key analytical statistics to detect the traffic interacting with the offers. Mums app really is the perfect promotional platform for businesses across Edinburgh.
What the client said….
“Working on our own product has been a fantastic experience and has allowed us to explore new technologies to improve our knowledge and continue to grow as a business. We are delighted to have such well-known brands already registered and hope the app can benefit mums and businesses in Edinburgh. Initial testing and feedback in Edinburgh has been such a success we are looking into plans to develop the app UK wide. Watch this space….. “
Ben Thompson – Director