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We were tasked with developing an iOS and Android mobile application, supported by a web server, for one of the largest event producers and venue operators in the UK, Underbelly. The apps guided users around the city of Edinburgh using location specific story chapters during the Hogmanay festival (1st – 25th Jan 2018). They covered 12 different locations and were used to help guide users between each chapter and to provide an audio and visual aid (in 8 different languages) to accompany a projection of the story at each chapter location.
[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_column_text]Designing and developing this app presented a number of challenges. The main design challenge was implementing an effective user journey to determine how users would access different chapters in the app, not necessarily in numerical order. The development challenges centred around the fixed 12 week deadline which created pressures on the development teams and project management responsibilities. Other challenges included implementing accurate geo-fencing and the ongoing testing required at all 12 locations during the project.[/vc_column_text][/vc_column][/vc_row][vc_row bg_type=”bg_color” seperator_enable=”seperator_enable_value” seperator_type=”tilt_left_seperator” seperator_svg_height=”100″ seperator_shape_background=”#ffffff” bg_color_value=”#f7f7f7″ css=”.vc_custom_1506422594177{padding-top: 100px !important;padding-bottom: 25px !important;}”][vc_column][vc_row_inner content_placement=”top” gap=”25″ el_class=”container center-stuff”][vc_column_inner width=”1/2″][vc_column_text css_animation=”fadeIn”]
The Outcome
[/vc_column_text][vc_column_text css_animation=”fadeIn” css=”.vc_custom_1523371079136{margin-bottom: 15px !important;}”]In a first for Odd Panda Design, the launched applications would only operate over a total of 3 and a half weeks in the calendar year during the Hogmanay period. Message from the Skies was a unique experience for tourists and literature enthusiasts. The two mobile applications provided the perfect platform to promote the story writing of Val McDermid in multiple languages and help navigate users round the cobbled streets of Edinburgh from chapter to chapter using geo-fencing.
Users were offered incentives on the app with opportunities to win discounted flights after each chapter, thanks to the sponsorship from Edinburgh airport. User accounts were stored on the accompanied web server and reward winners would be informed using their account information.[/vc_column_text][/vc_column_inner][vc_column_inner el_class=”align-center” width=”1/2″][vc_single_image image=”8390″ img_size=”266×540″ alignment=”right” css_animation=”fadeInRight” el_class=”align-center”][/vc_column_inner][/vc_row_inner][vc_row_inner el_class=”container center-stuff” css=”.vc_custom_1523368970367{padding-bottom: 25px !important;}”][vc_column_inner width=”1/4″][vc_single_image image=”3385″ img_size=”full” alignment=”center” el_class=”align-center”][/vc_column_inner][vc_column_inner el_class=”align-center” width=”1/4″][vc_single_image image=”7429″ img_size=”full” alignment=”center” el_class=”align-center”][/vc_column_inner][vc_column_inner el_class=”align-center” width=”1/4″][/vc_column_inner][vc_column_inner width=”1/4″][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][/vc_section][vc_row bg_type=”bg_color” seperator_enable=”seperator_enable_value” seperator_type=”tilt_left_seperator” seperator_svg_height=”100″ seperator_shape_background=”#f7f7f7″ css=”.vc_custom_1523377180604{margin-top: -25px !important;padding-top: 100px !important;padding-bottom: 25px !important;}” bg_color_value=”#ff48c3″][vc_column][vc_row_inner content_placement=”top” el_class=”container center-stuff”][vc_column_inner width=”1/3″][vc_single_image image=”8387″ img_size=”266×540″ alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”8388″ img_size=”266×540″ alignment=”center”][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”8389″ img_size=”266×540″ alignment=”center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=”bg_color” seperator_enable=”seperator_enable_value” seperator_type=”tilt_left_seperator” seperator_svg_height=”100″ seperator_shape_background=”#ff48c3″ bg_color_value=”#f7f7f7″ css=”.vc_custom_1523376845776{margin-top: -25px !important;padding-top: 100px !important;padding-bottom: 25px !important;}”][vc_column][vc_row_inner content_placement=”top” el_class=”container center-stuff”][vc_column_inner][vc_column_text css_animation=”fadeIn” css=”.vc_custom_1525271515467{margin-left: 10px !important;}”]
Media Coverage
[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner content_placement=”top” gap=”25″ el_class=”container center-stuff”][vc_column_inner width=”2/3″][vc_video link=”https://www.youtube.com/watch?v=by22AJ4I8Ak” el_width=”90″][/vc_column_inner][vc_column_inner width=”1/3″][vc_single_image image=”8393″ img_size=”full” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”https://www.theguardian.com/uk-news/gallery/2018/jan/23/message-from-the-skies-val-mcdermids-projected-story-in-pictures” el_class=”align-center”][vc_column_text]Message from the Skies received lots of positive media coverage, including a piece in The Guardian which brings together many of the projections and landmarks featured during the journey of the story. Check it out![/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row bg_type=”bg_color” seperator_enable=”seperator_enable_value” seperator_type=”tilt_left_seperator” seperator_svg_height=”100″ seperator_shape_background=”#f7f7f7″ css=”.vc_custom_1523524804247{margin-top: -25px !important;padding-top: 100px !important;padding-bottom: 25px !important;}” bg_color_value=”#632d85″][vc_column][vc_row_inner content_placement=”top” el_class=”container center-stuff”][vc_column_inner][vc_single_image image=”8392″ img_size=”252×252″ alignment=”center” el_class=”align-center”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row css=”.vc_custom_1523524936358{margin-top: -10px !important;margin-bottom: -25px !important;padding-top: 5px !important;padding-bottom: 25px !important;background-color: #f7f7f7 !important;}”][vc_column][vc_row_inner content_placement=”middle” el_class=”container center-stuff” css=”.vc_custom_1505754825684{padding-right: 0px !important;padding-left: 0px !important;}”][vc_column_inner width=”3/4″][vc_column_text el_class=”footer-logo”]
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