Case Study: Mums App

Shaun GIllon

July 24, 2015

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The Goal

We teamed up with Freak Design to design and develop a website as well as an iPhone and Android mobile app to encourage Edinburgh mums to support local businesses, and local businesses to support Edinburgh mums.

The localised app is intended to give support to businesses in Edinburgh by providing incentives, offers and treats to mums across the Lothians.

Its our goal to develop a product which persuades Edinburgh mums to benefit from local discounts. By providing discounts to local mums, it would allow families to save more and spend less.

The Challenge

We thoroughly enjoyed the design and development evolution of this product but there were 3 main challenges which we recognised:

•   Developing both a user and business facing enterprise solution.
•   Finding a brand and logo that identifies with our target market
•   Developing three applications which would all be launched at the same time – Android application, iOS application and a Web application.

The Brand Evolution

The Edinburgh Mums logo is a key element in helping the target market to engage and identify with the Edinburgh Mums brand. As the concept of the app provides offers and incentives for products and services it was decided to initially look to the shopping or handbag route.

This brainwave soon evolved into a funky ‘M’ shaped handbag design, although this quickly evolved into an ‘M’ shaped basket variation. Eventually a more visually pleasing design was reached, featuring a colourful and eye-catching heart shaped logo displaying the warmth and passion of the brand. Hopefully it will help share the love to Edinburgh Mums.

Mums App Screens - Odd Panda Design

The Web Application

The Edinburgh Mums web application is used by businesses to sign up through the on-boarding process and create their unique profile. Each business registers using one of three subscription levels – Lite, Standard and Premium – with a range of features and control available.

Businesses can add, edit and remove offers to/from the Edinburgh Mums dashboard as well as altering key information such as availability and T’s&C’s. Edinburgh Mum’s is the perfect promotional platform for businesses. As offers can be viewed by so many potential customers, businesses are able to view key statistics to detect the traffic interacting with each offer.

The iOS & Android Application

The Edinburgh Mums iOS app provides iPhone and iPad users access to offers and incentives from businesses in your area and throughout Edinburgh. It has been natively developed by our in-house iOS developer and continues to be improved with additional features.

Similarly, the Edinburgh Mums Android app possesses all the same features, allowing all smartphone and tablet users to access the app. With a relatively even market share between iOS and Android, the Edinburgh mums app will be accessible to an incredibly large target market.